Preventing Alcoholism - 1636 Words

Introduction Alcoholism affects all elements of health. Overuse of alcohol affects physical health as it affects the functioning of the liver; mental health as it affects the ability to think clearly and coherently; emotional health as it affects the ability to recognise and express emotions correctly. Social health is affected as alcohol may affect a person’s ability to create and maintain relationships, finally and most importantly it affects societal health as the individuals actions can have an adverse affect on everyone around them. Alcohol related injuries and diseases are the cause of 207, 800 National Health Service (NHS) admissions in 2006 compared to 93, 500 in 1996. ¹ This increase of more than 100% justifies my health†¦show more content†¦The Piccadilly Project is a supportive and informative leaflet, outlining the services the organisation provides both to people with alcohol problems and their friends and relatives. It also focuses on drinking guidelines for the alcohol user to make drinking alcohol safer. It provides diagrams showing weekly alcohol unit consumption as either low risk, hazardous or harmful for both men and women. It also provides a telephone number and map with directions to the organisations office and their opening hours. The colour red is used in the leaflet for the front cover, the subtitles and the harmful section of the diagram, this indicates danger to the reader and reinforces the point that over-consumption of alcohol is dangerous. Safer Communities is more of a supp ortive and preventative leaflet as it provides details of the risks to health of excess alcohol consumption in order for the reader to understand their drinking and guidelines on how to drink less. It provides a quiz allowing the reader to assess whether it would be advisable to see further advice on alcohol consumption, it includes pictures of alcohol inside the leaflet and corks on the front cover to grab and hold the readers attention. Both leaflets health promotion strategies are appropriate to an extent, but neither are perfect. The Safer Communities leaflet address the issue, explain theShow MoreRelatedPreventing Drugs, Alcoholism, Smoking, And Drugs1249 Words   |  5 PagesFor many people, rehabilitation to help stop drugs, alcoholism or smoking is a daily part of their life. The majority considers rehab very grueling and it can be hard to keep up with the tasks outlined in rehabilitation plans. Three of the most common addictions needing rehabilitation are alcohol, smoking, and drugs. All of these different addictions can lead to severe illness or death. They also can totally alter one’s mindset, resulting in a mentally imbalance and potentially poor decisions. 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How Are Mobile Phones Changing the Way People Maintain Relationships Free Essays

CULTURAL AWARENESS How are mobile phones changing the way people maintain relationships? INTRODUCTION Mobile phones are increasingly taking a major role in the communication revolution and the use of the mobile phone is an immensely significant social and cultural phenomenon, hence over the years, the telephone has dramatically changed how people live their lives, see their world and communicate. As we read in Ferraro ( 2002: 29 ) â€Å"all cultures experience continual change†, however nowadays the process of a change is even more intensified, more dynamic and much quicker. A lot of that has to do with the development of mobile telephone technology. We will write a custom essay sample on How Are Mobile Phones Changing the Way People Maintain Relationships or any similar topic only for you Order Now In referring to the drivers of change, we cannot forget about phenomenon of globalization which affects our modern lifestyle. In today’s world we live in a fast-pace, where maintaining relationships is made difficult by the fact we have less time for social bonding, and communication is often very limited. Here comes into importance the technology of the mobile phone, as it gives the opportunity to talk to anyone, anywhere at any time. Since mobile phones have become an increasingly important tool in social interaction, the purpose of this research project is to gain insight into the mobile technology phenomenon and to understand better how it affects the way people maintain relationships by linking it to the theoretical background of social construction and selective perception. The report consists of four major sections. Firstly, theoretical background will be presented, followed up by the explanation of methodology used. Then the findings of the primary research will be presented, followed up by an overall analysis of information gathered. Finally, a conclusion will be given. THEORETICAL BACKGROUND Before investigating the influence that mobile phones have had on the way the relationships are maintained, it is crucial to understand the connection between communication and culture. According to Hall (1977) â€Å"Culture is communication and communication is culture†, from which we can deduce that the way we communicate expresses our culture. Therefore, any shift in the way we communicate has an influence on our culture, our perception , our behavior and the social construction. Let us take a look at the social construction. Why does this concept need to be mentioned? The answers is that we, as members of the society, are assembling ways of seeing things, while at the same time shaping our expectations and behavior. As culture is maintained by social construction, we learn culture every day. We learned to use mobile phones on a daily basis, letting them become inseparable part of our daily routine. Here another concept comes into importance, namely perception. Culture, and at the same time communication, performs an important role in how we perceive and understand reality. According to Gamble and Gamble (1996), (in Samovar et al, 2007: 128-130), we select, interpret and organize data in order to make sense of our world. And being exposed to similar experiences, culture creates similar meaning and behavior, which is called selective perception. It is truly incredible how fast mobile phones have caused a change in social construction and the way people perceive communication and social bonding. Sections below intend to explain how exactly mobile phones are changing the way people maintain relationships. METHODOLOGY In order to find out how the mobile technology is influencing the way the relationships are maintained in Britain , several methods were used to study the behavior of mobile phone users. Firstly, during a period of 4 weeks, in a variety of settings, using an observation, I observed the behavior of mobile phone users, by listening to their conversations and observing their approach to phone conversations, texting and using their mobile for various purposes. This was followed up by 2 individual and 2 focus group discussions. I found the in-depth interviews and focus group discussions most appropriate for my research, as they gave a lot of qualitative information and let the people who were being interviewed express themselves and their opinions fully, which would not be the case if I decided to use questionnaires . FINDINGS As indicated before, for the research methods I have used an observation, two in-depth interviews and also two focus group discussions. During the period of observation I have noticed many different behaviors regarding mobile phone usage, however for the purpose of this report, only the ones which apply to the topic have been listed below: * On the bus: 10 out of 25 people were using their phone in some way * On the bus: 7 out of 25 people received or made a phone call within 45 min time frame * At the university: at least 1/3 of people gathered in a mutual area were talking or texting on their mobiles * In the cafe: All individuals sitting alone had a mobile phone either on the table or in usage It can be argued that mobile phones are increasingly used by people, for they are new communication tools. Since mobile communication is an uprising issue, the above observations conducted me to bring forth questions for further investigation on how mobile phones are influencing the way people maintain relationships. The sample for the qualitative research method included 10 people [male and female] (for both interviews and focus group discussions). The answers were mostly collected from the age group 20-30 years old. All participants were believed to be in a peaceful state, important in concluding the honesty and quality of the answers given as they were unaffected by an unnatural sate of nervousness. To better understand how relationships are maintained in today’s society and to get a better view of the issue discussed, first the respondents were asked to describe how they communicate with their family and friends. Their instant response was via phone calls, text messages, facebook, skype, and instant messengers like WhatsApp . Only one person said that they maintain face to face contact with family. Since the respondents indicated mobile phones as means through which they often communicate with their contacts, this initiated a series of questions. Asked how the phones changed/are changing the way people maintain relationships, the respondents said that nowadays people maintain more contact, call more, send messages, and claim that it has made the communication very easy. However on the other hand the contact is possibly superficial as you may keep in touch with people you do not care for as much. A female respondent argued that â€Å"It has made people lazy in certain aspects, because all you have to do is pick up a phone and call someone instead of making an effort and meet that person. So it has made us lazy, but on the other hand it’s very efficient, especially if you have something to do, when you are in a rush. As for the time when people tend to call their contacts, many respondents indicated afternoon or evening, saying that they make phone calls or send texts when travelling (primarily walking or when on a bus), because that is when they have some free time between other activities. As one female respondent said â€Å" it’s all about time†. The majority of respondents argued that speaking on the phone influences the way we speak to one another and they also admitted they do it themselves. Primarily because when on the ph one one can get interrupted easily, especially when multi-tasking. Also they argued that you usually make everything briefer on the phone, because when you talk you can be distracted by many things that are happening around you. In the case of new relationships, people tend to be more comfortable and open over the phone, especially considering text messages. Two female respondents said that it is easier to speak to another person differently if you do not really know her/him and also said that phones give means to hide certain things that you do not wish to reveal â€Å"because the other person cannot see my face so they do not know what I am feeling†. The change in non-verbal communication must also be mentioned here, as the majority of respondents admitted that they use their phone as an excuse to avoid speaking to someone. The statement of the male respondent confirmed that : â€Å"I have pretended I was on the phone when I did not want to talk to someone, you just want to pretend that you are doing something, it shuts you off, because it is not very socially acceptable to interrupt somebody who is having a conversation†. Furthermore, some respondents claimed they used their phone as a form of security and protection. One male respondent said : â€Å" My friend is always on the phone when she feels nervous†. A female respondent said that she feels safer knowing she can always call somebody to get help, or when in the bar waiting for some friends, she claimed she takes phone out to make people think she is busy, using phone as a bodyguard. Respondents were also asked to indicate positive and negative aspects of mobile phone usage in terms of aintaining relationships. As a positive they pointed out the fact that communication has become very efficient, easy, cheap, and also allows one to keep in touch more readily with family and friends, to arrange meetings and to develop new relationships. On the other hand respondents indicated that it has been made too easy, â€Å"because we do not even have to go out anymore to meet our friends†. They said the contact is not as real and might be takin g away some value of a real friendship. As a male respondent said â€Å"You may have a long conversation over the phone with someone, then you meet up in real life and it is like you do not really know each other, you can find awkwardness sometimes. † Ultimately, the respondents mutually agreed on the statement that mobile phones help maintain relationships. As a female respondent said â€Å"it’s a constant reminder that you are thinking of someone and they are thinking of you, and that you want to stay in their lives, and that is maintaining relationships†. At the end the respondents were asked to express their view on how the social interaction looked like before the mobile phones became so popular. They said that people were sending more letters and cards, than nowadays. Also people used to interact with each other more, however they would meet with less people, only close family and friends that lived nearby. Now, as they confirmed, it is possible to keep in touch with friends that are on the other side of the world, because you are constantly available on the mobile. ANALYSIS OF FINDINGS The importance of this research is that it explains behavior noticed during the observation and analyses the information gathered during the individual interviews and the focus group discussions . After investigating the subject area, I have found that mobile phones are influencing change of some of the underlying cultural values in Britain, for instance, bonds within close social circles, the meaning of time and communication patterns, which then influences the way people see their reality and perceive certain things and behaviors. As culture is maintained by social construction, we learn culture every day. We learned to use mobile phones on a daily basis, letting them become inseparable part of our daily routine, which created patterns and made them become something which we perceive as normal. Nowadays, we claim mobiles necessary to socialize, they became a tool for developing new contacts, maintaining a friendship network and arranging meetings. In the last 10-15 years we have been exposed to similar experiences of communication. Mobile phone communication has become as natural as going to the shop and buying bread each morning. Our behavior has been shaped by the regular use of mobile phone, so that many people nowadays cannot imagine to spend a day without it, they even claim they would feel lost without it (Fox, 2001). As we read in â€Å"Towards a sociology of the mobile phone†( McGuigan, 2005), we perceive the mobile phone as an extension to the body, sometimes even feel naked without it. We tend to keep our phones nearby, in our pocket, in our hand, making us always contactable and available, for someone from our social network. We feel like there is always something to be said and when we get the message we tend to write or call back as soon as possible We did not even noticed that we are increasingly dependent on the mobile phone technology in terms of social interaction. Mobile phones, as proven by this research project and many others, have gained protection and security status. We increasingly depend on our phones in situations of distress, they give us reassurance and sensation of being secure, for instance walking late at night. Why do we feel secure? Well, we can always call somebody, let them know where we are, gain a feeling of unreliable reassurance, as the person you have contacted may be miles away, not really being able to help us in certain situation. On the other hand, phones are used for protection in the situation when we want to avoid contact with someone, for instance in a bar or in a coffee shop. When one does not wish to be approached, it is enough to put a phone on the table and look it up from time to time. With the British â€Å"obsession† about privacy, it would be simply considered rude and socially unacceptable to interrupt someone who is busy. That lead me to consider one of the Hall’s dimensions (Hall, 1976). It may be that communication in Britain is becoming more high-context oriented. Mobiles can not only be used as mean of protection, but perhaps also as a barrier. When we do not want to talk to someone we know on the bus, it is enough to pretend we are busy with our mobile. We may acknowledge the other person’s presence but we would immediately go back to looking at the phone. The message is clear to both sides – â€Å"I do not really want to talk right now†. Also , another example of high context approach is: when a person is not responding to our messages or phone calls, it may mean that he or she does not wish to speak to us, on the other hand, subtle signal, known as â€Å"giving the buzz†often means â€Å"I am thinking of you†. As we can see there are many examples of high-context communication within mobile phone influence on the way people maintain relationships, however it does not necessarily mean all communication in Britain is becoming high-context. Another change in terms of social construction is that via technology we are now able to keep in touch with more people than before, it is deemed normal to have a large net of social connections. Why is that? Perhaps, the distance seems shorter, because another person is just a phone call away. Before, we used to have more face-to- face interactions, but they were restricted to the close circle of friends and family that lived in the same geographic area. Therefore we maintain more contact, but it is possible it has become much more superficial. Considering the lack of openness in social interaction, mobile phones seem to facilitate interpersonal contacts and act like an ice-breaker. It is easy to send a message and it is nice to receive one in return, but the issue to consider is whether we can really count on that person. Mobile phones therefore might be depriving values of real friendship and in fact people may feel very alone, even though they have 300 contacts in their mobile device. There has been a behavioral shift in terms of social construction, for as a society, we have become more lazy and comfortable. As the other person is reachable on their mobile at all times, we have adapted the pattern of calling and not necessarily meeting with friends and family, which can sometimes be dangerous, because it deprives us of developing social skills. It has also been proven that we speak to each other differently on the phone than when talking face to face. Considering there is no visible contact, we cannot see expressions on our interlocutor’s face and his/her body language. People may be making faces and rolling their eyes and we would not know! Also if we do not want to say something, we can easily avoid doing that, because since there are no facial expressions, the interlocutor would not notice the difference. And nowadays, especially with text messages, you can almost pretend to be someone you are not! Speaking on the phone or texting gives some people the confidence they do not have in face-to-face interactions, especially in the reserved British culture. How did the use of the mobile change the way we perceive communication? We communicate when we have free time, as the respondents said, we are using â€Å"time in between†, when we are walking, when on the bus. Is it not all about time nowadays? As time is limited, which suggest monochromic orientation (Hall, 1983:42), and with the lack of time we have these days , we use every free moment we have to get in touch with people. But since these conversations are being conducted when we are on the go, it may deprive of the focus and dedication we would give this other person if we were talking to him/her face-to-face. Also, in terms of contact, we have a chance to keep in touch more often, but it is more about exchanging information than having real in-depth conversation with another person. People tend to divide time into little blocks in order to use it as efficiently as possible, tending to multi-task and combine many activities at a time. For instance, talking on the phone, checking emails, responding to messages, on the way to/from work, school, walking, sipping coffee – which again suggests a slight shift towards polychronic orientation. Time is considered limited, however nowadays we are trying to make the most of it, some would wish to even â€Å"save it† via multi-tasking. To conclude this section, we communicate more easily, more efficiently and more cheaply, but also we have created some needs and new obligations. Specialists claim that we are becoming addicted to technology, but the answer may be different. We are not as much addicted to technology, as to communicating with people. We are addicted to interacting with our social circle, and mobile phones facilitate the process of communication. CONCLUSION In conclusion, there is no doubt that the spread of mobile communication is affecting our lives and the way we maintain relationships. Since technologically advanced information systems tend to encourage and facilitate communication and at the same time cultural interaction, it is understandable that they play an important part in influencing the way the communication is conducted and change the way people are perceiving certain situations, at the same time creating new ways of seeing reality and different behavior patterns. In the modern world we live in, the patterns of communication in Britain are rapidly changing. Mobile phones are increasingly used to help us establish, develop and maintain relationships. We see it as means to help us to bond and interact with our colleagues, friends and family. We perceive this new technology as a new approach to build social networks, and as a tool that makes our busy life easier. Word count: 3220 REFERENCES * FERRARO, G. P. (2002). The cultural dimension of international business 4th ed. Upper Saddle River, New Jersey: Prentice Hall, pp. 29 * FOX, K. (2001) Evolution, alienation and gossip: the role of mobile telecommunications in the 21st century. Social Issues Research Centre. Available from http://www. sirc. org/publik/gossip. shtml [Accessed on 15/11/2011 ] * GAMBLE, T. K. , GAMBLE,M. (1996). Communication works 5th ed. New York:McGraw-Hill, pp. 77 * HALL, E. T. (1977) Beyond culture. Garden City, NY: Anchor Doubleday, pp. 14 * HALL, E. T. (1983) The Dance of Life: Other Dimensions of Time. New York: Anchor Press/Doubleday, pp. 42 * McGUIGAN, J. (2005) Towards a sociology of the mobile phone. An Interdisciplinary Journal on Humans in ICT Environments. Vol. 1 , pp. 45-57. Available from : www. humantechnology. jyu. fi [Accessed on 17/11/2011] * SAMOVAR, L. A. , et al (2007). Communication between cultures 6th ed. Belmont, Calif: Thomson/Wadsworth, pp. 128-130 How to cite How Are Mobile Phones Changing the Way People Maintain Relationships, Essays

Marketing Strategies Engaging Digital Generation †MyAssignmenthelp

Question: Discuss about the Marketing Strategies Engaging Digital Generation. Answer: Introduction This report demonstrates about the digital communications plan for Woolworths Limited. The digital communications plan is significant for the organization due to enhancing growth and market share in long-term. The digital communication plan is used to successfully implement the strategies, which makes by organization to accomplish the objectives and goal significantly. The main aim of digital communication plan is to aware a large number of customers regarding the goods and services of Woolworths Limited. At the same time, it can also be said that the digital communication plan is significant to directly communicate with customers and identify the actual needs or requirements of customers regarding the goods and services of company. It could be effective to easily enhance the market share and makes a strong relationship with consumers in long-run (Armstrong, et al., 2015). WL (Woolworths Limited) is Australian organization, which is the biggest supermarket series. It has more than 996 stores across the Australia along with 116,000 employees in stores, and delivery centers. It also helps the administrative department to fulfill the needs and expectations of customers regarding the goods and services. It gets 96% of fruits from the Australian farmers and 100% of meat also collect from the local farmers and growers that can be supportive to provide the fresh fruit and meat to the Australian. In addition, it is also addressed that Woolworths is generally known for the fulfillment of the needs of consumers. Therefore, company gives the preference to the needs and requirements of the consumers. Furthermore, consumers mainly consider two things such as unique product and easy ways to the workshop. Therefore, company has provided the Woolworths Supermarket App to their customer, which is supportive to get all required things on the kitchen stall (Woolworths Gr oup, 2017). Digital Communication Platforms (DCP) Woolworths has currently used some significant ways to digital communication for directly interact with potential customers. These are Blogs, online groups, twitter, Facebook, multimedia sharing, and social bookmarking. These are supportive to enhance the revenue of company because it creates a positive image in the customers mind. The following Platforms of Digital communication should use by Woolworths to interact with potential customers in less time: Woolworths can use many digital communication platforms for interacting with customers and enhance the number of customers, which can directly affect the growth and profitability of company in long-term. The digital communication tools are social media, email marketing, video hosting, programmatic marketing, customer services, SEO (search engine optimization), and website analytics. These tools play a significant role to increase the growth of company in an efficient manner (Blakeman, 2014). These are discussed below: Woolworths limited can use the social media which consider some significant types of apps to direct communicate with customers and identify their actual desires regarding the products and services of company. These are Facebook, LinkedIn Groups, Twitter, Tumbler, Instagram, Flicker, Blogs, and YouTube. At the same time, company can use such sources of social media and enhance awareness within the customers towards company product and services. Hence, company can collect perception, feedback, and views of customers regarding the substitute products. Additionally, company can also examine the experience and expectation of consumers towards the goods and services of company. Email marketing is also a second best source to make a direct link with the customers. Additionally, an organization can use the email marketing to send commercial information or message to specified and potential customers of the company. At the same time, it is also found that each message, which is sent by email denoted as email marketing in the organization (Chaffey, et al., 2013). Company can also use the Video hosting apps whereas it uploads video related to the product and services and attracts more customers in less time and cost. The company can also collect the feedback regarding the product and services to eliminate the quality issues of product in a significant manner. At the same time, it can also be said that through the video hosting company can also directly communicate with potential customers in less time and cost. Programmatic marketing The programmatic marketing becomes a significant way of a digital marketing tool for attracting more customers regarding the products and services of organization. An organization can use programmatic marketing because it is a process where the software automatically buys, place and optimize the media inventory through bid system. Therefore, it can be said that this process could be effective to get accurate outcome in specified time. Customers are a move towards the application of online source because of getting the products and services in less time and manage their busy schedule. Hence, a customer has needed to manage their issues regarding the online sources so company has offered the customers services to their potential customers. In additionally, Woolworths can use Zendesk, vice call service, and live chat to eliminate the issues of consumers significantly (Grunig, 2013). Search Engine Optimization is also a significant tool for organization it is because SEO is a best way to present the information regarding the product and services of company. Additionally, SEO includes some significant apps such as Moz, SEMRush, and Screaming Frog to present the Woolworths information on web page significantly. It supports to attract more customers in less time and minimum cost in an effective manner. Website analytics plays a vital role in an organization because this tool helps to successfully provide the information regarding the website, web visitor, and visitors expectation and behavior. It can be essential to improve the performance of website and rates of communication level in long-term. Therefore, it is addressed that this tool can be more affecting than other digital platforms (Holliman, and Rowley, 2014). The main aim of digital communication platforms is to increase revenue and profit of organization. This aim can be achieved by using the following objectives: To increase product and services awareness through digital communication platforms by 30% To enhance the number of existing and potential customers by 45% To decline the customer's issues regarding the product and services of company by 40% To increase the response towards customer services by 35% Target audience The target audiences are people who have requisite of company product and services and the target place where company can present their information about the goods and services. At the same time, it can also be said that if company can only focus on twitter then they waste their time together with in case company can only focus on email marketing then they can also waste its time. But, when company can use the combined of different online sources and present their product information, then they could achieve more success in less time and cost. It could also be beneficial to make a strong relationship together with affecting the market share of company in long-term. An organization can target the audience of social media, email marketing, video hosting, blogs, and web content. It could offer favorable outcome to the company in long-run (Jrvinen, and Karjaluoto, 2015). Woolworths has used different approaches for increasing the demand of customers in long term. These approaches are mak ing one team, decline cost refines procedure, and making an interconnected brand, refresh supplies, and update brand offering. The following approaches should use by Woolworths to enhance the number of customers in long term: Woolworths can use some significant kinds of approaches to increase revenue and profit in long-term. These are using a time stamp, socially tag individual, secret promotion by Instagram, and make a team to respond people on Facebook. Others are a promotion by twitter, make a community on Pinterest, and address company social media. These tools are discussed below: Live chat and hang out demonstrate the wonderful appeal and permit Woolworths to develop trust and make a positive relationship with potential or target customers in long-run. Woolworths can also use the time stamp to emphasize important secession. If company wants to make a robust relationship with consumers then it has needed to present their activity on more than two social sites. Since, it will enhance the visibility by wonderful presence of product and services information on more than one social media sites. It could increase the awareness regarding the company product and services between the potential customers. Further, Woolworths can also address those sites where people are more active due to easily interacting with consumers and make a strong and long-term relationship significantly (Karjaluoto, et al., 2015) Woolworths can use Instagram to contact with consumers and make a positive relationship. Additionally, company can use the option of direct messaging and send the secret message to their potential customers and makes long term and trustworthy relationship (Keegan, et al., 2015). Woolworths can make a group to respond their potential customers because it could be significant to attract more customers regarding the company products and services. At the same time, it can also be said that Woolworths limited react on each wall post of Facebook, and comments to develop a favorable relationship and gain company image in Australia together with across the nation. Twitter is also a best way to attract more customers towards the company in less time and cost for the long run. Additionally, Twitter is more innovative tool to present the company information and interact with customers successfully. It provides three kinds of twitter advertising option such as tweets, endorsed styles, and endorsed accounts. The company has paid to twitter in case people react on promotional message. Hence, it can be found that Woolworths can enhance the customers in minimum investment (Killian, and McManus, 2015). Makes group on Pinterest Pinterest becomes second largest way regarding the traffic of a website. It is a best way to easily gain the fans or consumers in long-term. Further, it can be said that company can make a community on Pinterest and interact with group members to attract people for making a strong relationship with consumers. There are many organizations who have not demonstrated the actual idea or information, which they want to present in front of potential and expected customers. Hence, it can create complexities to customers for getting actual information regarding product and services of the specified company. Additionally, Woolworths should always keep in the mind regarding such kind of mistake in order to make a favorable image in mind of consumers, which affects the market share and growth of company in long-term. Woolworths can use Fresh Food for Customers as content. It demonstrates that an organization has offered the fresh food to their customers, which emotionally connect consumers to the company for a long period. At the same time, it can also be said that it also supports to make a positive relationship with potential buyers. Moreover, the content of company can also influence customers in first impression because it demonstrates the preference of company about consumers. Therefore, an organization should make an influencing content for attracting more customers in less time and cost (Parente, et al., 2014). Timelines and Budget for project The time and budget for this project is relied on specified objectives and investment cost. Additionally, the total estimated budget for this project is $ 300,000 to obtain estimated return on investment of $552,000 during 90 days. The below table demonstrates budget and time to accomplish whole project together with considering each factor of digital marketing communication tools (Parente, et al., 2014). Table 1: Timelines and Budget for digital communication project Digital Communication Platforms Estimated Time Period (in days) Estimated Budget (in $) Social Media Platforms Facebook 7 50000 LinkedIn Groups 5 90000 Twitter, 7 11500 Tumbler, 5 13000 Instagram, 7 170000 Flicker 6 70000 Blogs 7 3000 YouTube 7 11000 Customer services Zendesk 5 9000 Voice call 3 10000 Live Chat 9 11000 Web Analytics 5 29000 SEO 7 70000 Programmatic Marketing 5 3000 Video Hosting 5 1500 Conclusion As per the above conclusion, it can be concluded that the digital communication platforms are an effective tool for organization due to attract more customers in less time and cost. At the same time, digital communication tool is also supportive to makes a favorable relationship with potential consumers in long-term. It is also examined that there are some significant types of tools which are considered in the digital communication platforms such as social media, and programming marketing. Others are search engine optimization, video hosting, web analytics, email marketing, and customer services. Finally, it can be summarized that company content has also significant for making strong relationship with the customers in long-term. Additionally, it can also be said that company content can be supportive to make an emotional connection with the consumer for long-period, which could be essential for enhancing the market share of the company in a significant manner. Recommendation Woolworths should utilize some significant strategies to significantly improve the digital communication. These are specifying the targeted audience, build the unique brand image, and enhance marketing channels. Further, these factors are discussed below: The company should identify or segment the audience to effective digital communication. Further, it can be said that an organization should classify their audience on behalf of a demographic factor because it could be essential for wonderful digital communication. Moreover, Age, Race, Sex, Traditional experience, Education, and Employment description are considered in the demographic factor. The company can also improve the digital communication by building a unique brand image and trust among the consumers regarding company brand. At the same time, the company can develop trust in the marketplace by offering transparency regarding product and services (Chaffey, et al., 2013). The company has needed to implement the multiple marketing strategy or channel to improve the digital communication in long-term. Additionally, application of email marketing and mobile is the cheapest and easiest sources to directly communicate with targeted customers. At the same time, it could also be supportive to improve the digital communication in a significant manner (Keegan, et al., 2015). 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